The Alexir Partnership claims to have developed a ‘revolutionary’ tray for unwashed salad.
The Fresh & Naked tray range includes a barrier coating called Bioptima that, it is said, can be applied to almost any cartonboard. The biodegradable Bioptima coating, developed by the Alexir Partnership, allows for direct food contact and helps prevent salad from drying out while enabling the required shelf-life, says the company.
The first brand to take it to retail is G’s salads.
Tom Sene, Sales Director at Alexir, said: “Board packaging for natural products such as unwashed baby leaf normally presents many obstacles but we worked closely with G’s to overcome these. The natural look and source of the packaging compliments the product.”
The box has ensured consumer pick up and differentiation from other fresh salads packaging, adds G’s Marketing Manager Anthony Gardner.