Intertype, a premier printer in Australia, recently installed a Fuji Xerox Iridesse press and became the first printer worldwide to utilize the Color-Logic process on this press.
Image: Intertype CEO Ian Bosler checks a Color-Logic test sheet produced on his Fuji Xerox Iridesse. Photo: Courtesy of Color-Logic Inc.
Discussing the installation, Color-Logic Director of Sales and Marketing Mark Geeves said: “Color-Logic is fast becoming the preferred process of Iridesse press users around the world. Intertype previously used Color-Logic on a Fuji Xerox Color 1000i press, so the transition to their new Fuji Xerox Iridesse was effortless. The company finds many customers for their metallic print offerings.”
Ian Bosler, Intertype CEO, commenting on his use of the Color-Logic process, said: “Australian customers are beginning to measure advertising effectiveness by tracking the return on investment of their marketing campaigns. They particularly like the metallic special effects we are able to produce using the Color-Logic process. Our use of Color-Logic has yielded many new projects from existing clients and has garnered us many new clients as well.”
Intertype, founded in 2004, provides a unique approach to the business of printing. The result has been an unbroken record of organic growth every year since inception and an enviable client base from all corners of Australia, along with a growing band of international clients.
Color-Logic™ develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Source: Company Press Release.