The first of its kind programme in Egypt's market seeks to encourage the recycling of used beverage cartons so that high-value materials continue to be in circulation while helping local communities
SIG has announced the Recycle for Good initiative in partnership with Tagaddod for the recycling of aseptic carton packs in Egypt. (Credit: SIG)
SIG has announced ‘Recycle for Good’ initiative in partnership with renewable Energy and waste management firm Tagaddod for the recycling of aseptic carton packs through technology-based solutions in Egypt.
The Recycle for Good initiative by the Switzerland-based packaging firm is intended to collect aseptic carton packs from households and the foodservice industry.
According to SIG, consumers can use a mobile app to schedule the pickup of old cartons from their homes or workplaces in exchange for rewards.
The first of its kind programme in Egypt’s market seeks to encourage recycling of used beverage cartons, thereby guaranteeing that high-value materials continue to be in circulation while helping local communities.
SIG Middle East and Africa president and general manager Abdelghany Eladib said: “Changing behaviour is critical to enable lasting positive change for the environment.
“Recycle for Good aims to stimulate a change in people’s attitudes by demonstrating the value of recycling to individuals and communities.
“We are proud to partner with Tagaddod on this initiative. As the first initiative of its kind in Egypt, it represents a major milestone for the country in its drive towards enhanced contribution to a circular economy.”
Tagaddod, which is based in Egypt, uses technology-based solutions to enable direct garbage collection from the food service and domestic sectors.
SIG said that the Recycle for Good programme will be supported by the already-existing logistical infrastructure of Tagaddod and household brand Green Pan for collecting the cartons.
Tagaddod CEO and co-founder Nour El Assal said: “We are delighted to be partnering with SIG on the ‘Recycle for Good’ programme, which is another breakthrough for Tagaddod in transforming its vision into actions, using our technology and resources.
“Tagaddod has the infrastructure, network, and vision to further mobilise and accelerate Egypt’s transition towards a circular economy.
“With this initiative, we will expand our reach to retract high-grade, high value food-grade cartons and put them back in circulation, while creating reliable additional income for households and waste collectors. It is long term positive impact and value creation at their best.”