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Home » whitepapers » Differentiating on shelf

White Paper

Differentiating on shelf

With 100% of beverage purchasers interacting in store with the package, retailers have the opportunity to use packaging for advertising. It’s a different customer interaction to television ads, print ads or billboards so, as Dassault Systèmes is keenly aware, packaging – and especially secondary packaging – is an amazingly important and efficient advertising vehicle.

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