Zünd S3 'a breath of fresh air' for Simply Cartons

Zünd S3 ‘a breath of fresh air’ for Simply Cartons

Bespoke packaging designer Simply Cartons has installed a new Zünd S3 M-800 digital cutting table after seeing the system in action at February’s Packaging Innovations show in Birmingham.

Describing the addition of the new Zünd S3 as ‘a breath of fresh air’ for the Nottingham business’s design studio, Simply Cartons’s Commercial Director Conrad Cufflin explains that after nine years it was time to invest in the latest cutting systems.

"We decided it was time to catch up with the technology so went to see the Zünd S3 at Packaging Innovations at the NEC," he says. "Members of our team took profiles to the show where Nick Reed from Zünd cut samples on the table there and then, and we were very impressed.

"We looked at a number of cutting systems from different manufacturers but they either didn’t meet our needs or simply didn’t measure up; the Zünd was the best overall package for us."

Simply Cartons works with food and beauty brands such as Thorntons, Whittard of Chelsea and L’Oréal to create bespoke constructional designs for new products. Formerly relying on an ageing Misomex plotter – described by Conrad Cufflin as being ‘on its last legs’ – the design team was having to queue to produce packaging samples. Since replacing the Misomex with the new Zünd, multiple samples can now be made for clients in half the time.

"The speed is excellent and the table was easily integrated into our existing systems, meaning we’ve significantly improved day-to-day output," says Conrad Cufflin. "It’s been a breath of fresh air.

"We’re also future-proofed thanks to the Zünd’s modular build; we can bolt on extra tools at a later date if we choose to."

The modular tool concept of Zünd’s S3 and G3 digital cutting tables means they can be configured and retrofitted to meet the unique needs of each individual user, even as they change. Each one is designed for maximum efficiency, automation, safety and robustness.

Nick Reed, Product Manager at Zünd Plotting Systems (UK) Ltd, comments: "Simply Cartons is a leading name in bespoke packaging design and increasing its capacity with the addition of a Zünd S3 will help it stay ahead of the competition.

"With a range of retrofittable tools, a compact footprint and the ability to process a wide variety of materials up to 25mm thick, the S3 has made a valuable addition to many design studios and it’s great to see Simply Cartons is also experiencing the benefits."

Conrad Cufflin adds: "Zünd is, like Simply Cartons, a family-owned business and on our first meeting seemed to be good people to work with, which turned out to be the case with excellent service and back-up."