Zai’s selection of sustainable can packaging is in line with the company’s plan to safeguard the future through a bio-diverse circular economy

Zai can

Zai Urban Winery has launched organic wines in Crown beverage cans. (Credit: Crown Holdings, Inc.)

Crown Bevcan Europe & Middle East (Crown) has provided sustainable beverage cans for Italy-based Zai Urban Winery’s organic wines.

Crown has designed six cans with advanced graphics to provide a premium look for the wine.

Zai’s selection of sustainable can packaging is in line with the company’s plan to safeguard the future through a bio-diverse circular economy.

The winery has assigned six distinct characters for each of its organic wines, which are available in 250 ml cans.

Each 100% recyclable can is said to feature a character with vivid and eye-catching graphics, attracting a younger audience.

Zai Urban Winery partner Gabriele Stringa said: “We have developed a new way of offering wine while remaining focused on well-being, efficiency, resource management and innovation – values ​​that are the backbone of our production strategy linked to sustainability. Metal packaging is key to this, as it is 100% recyclable with zero loss of properties.”

Each beverage can is provided with a QR code, which sends consumers to the winery website.

It allows consumers to access details regarding the provenance of the wine and read the story behind the brand, said Crown.

Zai Urban Winery has also expanded its canning facilities to better meet the requirements of the canned wine market in Italy and beyond.

Zai is offering new wines in the hospitality and retail outlets across Italy, Ireland, Germany, Bulgaria, Belgium, Denmark, the UK and Israel.

Crown Bevcan Europe & Middle East marketing and business development director Veronique Curulla said: “Working with Zai Urban Winery to create these masterpieces in metal packaging has been an inspirational process for us all.

“Metal is undoubtedly a key component as we look to the future with sustainability in mind and delivers many practical benefits.”

In December last year, Italy-based craft brewer Baladin launched its original Italian organic beer, Nazionale, in cans from Crown Bevcan Europe & Middle East.