WWP Beauty said that the tube emits 77% less CO2e per piece and uses 12% less plastic in comparison to a standard tube of the same size
US-based WWP Beauty has entered into a partnership with Oceanworks to help customers incorporate recycled ocean plastics into their products.
The partnership will result in more eco-friendly beauty packaging designs made from ocean plastics supplied by Oceanworks.
Recently, WWP Beauty also announced the release of its first-to-market Ocean Plastic 70% tube, which is created from ocean-bound plastic waste.
The beauty packaging solutions provider made the tube from debris that had been washed up on Asian beaches and was salvaged and recycled.
WWP Beauty said that the tube emits 77% less CO2e per piece and uses 12% less plastic in comparison to a standard tube of the same size.
The tube’s lightweight, mono-material design is RIC 2 certified, and it helps avoid plastic garbage from entering the oceans, protecting the environment.
Oceanworks will also provide source validation so that companies can tell the story and effect of these materials with confidence and transparency.
WWP Beauty CEO Jennifer Adams said: “Expanding our collaboration with Oceanworks aligns closely with our sustainability commitments as a leading cosmetic supplier to the global beauty industry.
“We are committed to helping customers meet their sustainability goals, through new sustainable technologies and the ability to give our customers access to this exciting and highly demanded material.”
Adams added: “Through this partnership with Oceanworks we can help our customers create customised packaging solutions that divert plastic waste from entering the oceans helping to keep our oceans safe and our beaches clean.”
In March this year, WWP Beauty launched a new series of sustainable turnkey, packaging, and accessories collections during the MakeUp in Los Angeles tradeshow.