The EverGrow Collection, which includes baskets, carriers, punnets and tills, will enable easy stacking and better branding at retail outlets


WestRock has launched new EverGrow fibre-based produce packaging collection. (Credit: Business Wire)

Paper and packaging solutions provider WestRock has expanded its produce packaging portfolio with the introduction of the new EverGrow Collection.

Designed to serve as an alternative to single-use plastic packaging, the new EverGrow Collection is suitable for products ranging from snacking tomatoes to apples.

The company has produced the new packaging collection using sustainably sourced wood fibre.

WestRock stated that the new packaging is curbside recyclable when emptied and flattened, thereby helping the company to minimise waste and develop a 100% reusable, recyclable and compostable product portfolio.

WestRock consumer packaging president Patrick Kivits said: “WestRock’s new EverGrow Collection is an excellent example of how we are innovating to improve the sustainability of our products while helping our customers meet their sustainability goals.

“We’ve leveraged our material science, structural design and packaging automation expertise to develop a collection of truly differentiated packaging solutions for our produce customers that are functional, recyclable and eye-catching.”

The EverGrow Collection, which includes baskets, carriers, punnets and tills, has been designed for easy stacking, operational efficiencies and better branding at retail outlets.

The packaging firm also noted that its customer Niagara Orchards and Vineyard was able to use these design features when it introduced the new paperboard produce carriers in 2020.

Niagara Orchard and Vineyard general manager Spenser Greenfield said: “We set out to deliver a 100% recyclable and sustainable container for the industry that is easy to pack, stack and handle.

“With the help from WestRock, we at Niagara Orchard and Vineyard Corp are now doing our part to move the produce industry away from plastic.”