Colour coded jars for three different variants of Persil washing powder have been developed by RPC Containers Blackburn in close consultation with brand owner Lever Fabergé.
A key requirement of the brief was for the jars to be manufactured in three colours to match the different varieties of liquid capsules available: green for biological Persil Performance, blue for non-bio and purple for Colour Care.
RPC Blackburn’s innovative solution was to use a translucent PET that gives added visual effect for maximum on-shelf differentiation. The jar’s sturdy structure additionally allows for secondary storage use.
Completing a double success for the RPC Group, the container’s cap was manufactured by RPC Containers Halstead.