UPM Raflatac, a Finland-based supplier of pressure sensitive label materials, has introduced a new range of wash-off film labels with recycled liners for a variety, marking a step forward in its drive to label a smarter future.
Image: UPM’s new wash-off film labels on certain products. Photo: courtesy of UPM.
Designed for variety of end uses, the new clear, white and metalized film label stocks are intended to help brands create a circular economy and meet ambitious sustainability targets.
The wash-off labeling solutions feature UPM Raflatac’s RW85C wash-off adhesive and a PET liner made from 90% post-consumer recycled (PCR) content.
Available in the Americas and Asia Pacific market regions, the new labels have been recognized by the Association of Plastic Recyclers (APR) as exceeding their strict standards for recyclable label products.
UPM said that the labels are ideal for labeling PET containers in the food, beverage, home care and personal care segments.
UPM Raflatac APAC films business director Junion Zhao said: “As the global drive to reduce plastic waste continues to gain speed, more and more packaging companies are looking for new and innovative solutions to maximize the recyclability of their PET containers.
“We are pleased to bring these wash-off labeling materials to market for our customers and brand owners aiming to achieve their sustainability targets.”
The RW85C wash-off adhesive allows the labels to undergo common PET recycling processes without contaminating any of the PET flake by-products.
UPM Raflatac Americas films business director Daryl Northcott said: “Exceeding the APR’s standards for recyclable label products on PET packaging was very important for us when we developed these new film labels with RW85C adhesive.
“UPM Raflatac recently became an APR Recycling Demand Champion, which means we are committed to boosting circular packaging solutions and incorporating post-consumer recycled content into our materials, and these new label materials do exactly that.”