Leading Reading-based organic supplier Vintage Roots says a Cool Blonde will soon be turning heads in stores countrywide.

The new organic lager, made by independent brewery Hepworth Company, is said to have a “firm body and luxuriant head – as befits a Cool Blonde”.

The curved bottle is from United Glass, while the shaped label, produced in a curved configuration as a conventional square label would have made the bottle look asymmetrical, was printed by SA Labels.

The labels, produced from a Raflatac Vacmac silver metallised paper, incorporate a Pantone yellow to give a gold effect.