Indian firm Uflex has designed and developed a new packaging for fruit powder concentrate of Rasna International, a manufacturer and exporter of beverages.
Image: The new transformed packaging solution for Rasna Fruit Powder Concentrate. Photo: courtesy of Uflex Ltd.
The firm has redesigned the packaging and developed a new spouted profile stand-up pouch with side handle for Rasna Fruit Powder Concentrate.
Uflex Packaging marketing executive vice president Arun Anand said: “Fruit powder concentrate is extremely hygroscopic. The powder has to be immaculately protected from moisture.
“Rasna wanted something very unique, enunciating strong customer pull at the point-of-sale (POS). We created a four tier profiled packaging structure comprising Polyester/ Aluminium Foil / Polyester / Polyethylene.
“While the foil imparts perfect barrier to water vapour and oxygen, we have incorporated two layers of polyester in the structure to lend sturdiness to the pouch carrying 750 grams of powder concentrate ensuring that the side handle does not snap while holding the pack.”
Uflex said that the new Rasna’s new stand-up spouted pouch with side handle and a bottom gusset is an 8 colored rotogravure printed job while the inks are manufactured by its Chemicals Business.
Additionally, the high performance adhesives for the packaging were manufactured at Uflex Chemicals to ensure high bond strength while the rotogravure cylinder has been manufactured in-house, the firm noted.
Rasna chairman and managing director Piruz Khambatta said: “Our association with Uflex is over two decades old and we are very glad that the packaging engineers at the company worked closely with our merchandizers to create a unique packaging for our Fruit Powder Concentrate with an eclectic combination of aesthetics and pack functionalities upholding the ethos of Brand Rasna.”
The firm’s high calibre pouch making machine has been used to render profile shape to the pack and ensure uniform and fool-proof seal-integrity to protect the fruit powder concentrate.
Uflex further said that the Dispensing Spout has been fused with the laminate using extremely high precision equipment under optimized temperature and pressure coordinates. This ensures that the fusion is fool proof.