TREO, the all-organic line of fruit & birch water beverages brand, has unveiled a new package design for three new flavors inclining Raspberry Lemonade, Kiwi Watermelon and Orange Apricot.


Image: TREO Brands' new package design. Photo: courtesy of Business Wire.

TREO unveiled a new look featuring a simplified design focusing on the product’s key attributes: organic, big fruit flavor, 10 calories, 1g of sugar and 1 net carb per serving.

The Summer Fancy Food Show will be the first occasion where TREO (Booth 5860), will reveal its new package design including its three new flavors – Raspberry Lemonade, Kiwi Watermelon and Orange Apricot.

“We’ve learned a lot since our product launch just over a year ago,” said Bob Golden, Founder/CEO. “We’ve invested heavily in sampling and field marketing during our first year, allowing our customers to become the real drivers of our brand. We’ve listened to their feedback, reacted quickly and come to market with a revitalized brand architecture/communication and new flavors suggested by our consumers.”

Birch water, TREO’s unique ingredient, enhances flavor, provides micro nutrients, minerals and electrolytes, while adding a delicate natural sweetness to the drinks. TREO uses the back of the pack to tell the birch water story, allowing the front label to focus on the brand’s offering – “big flavor in every drop” and key call-outs; organic, 10 cal/1g sugar. “The idea behind the new concept was very simple – to clearly communicate the product’s attributes in a much more straightforward way,” said Marketing Director, Zoë McElligott.

TREO has begun shipping the new packaging and new flavors to all retailers including the latest authorizations 7-Eleven and HyVee Supermarkets.

Source: Company Press Release