The partnership seeks to provide workable, affordable solutions by bridging the gap between the requirements of international brands and the capabilities of forward-thinking manufacturers

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Transcend Packaging collaborates with Zume to introduce moulded fibre products. (Credit: martinagreen from Pixabay)

UK-based Transcend Packaging has collaborated with compostable packaging solutions provider Zume to introduce moulded fibre products on a large scale in Europe.

The move aligns with Transcend and Zume’s common ambition to save billions of pieces of single-use plastic from ending up in landfills each year.

The alliance seeks to provide workable, affordable solutions by bridging the gap between the requirements of international brands and the capabilities of forward-thinking manufacturers.

The multimillion-dollar agreement will see the creation of one of the largest specialised moulded fibre production plants in Europe.

Currently, site investigations are underway and the plant is expected to be fully operational by mid-2023.

The facility will produce moulded fibre “snap lids” for hot beverage cups with an initial production capacity of 500 million units by September.

The new production plant will add to Zume’s global network of facilities in North America and India. Additional plants are also being planned for Latin America and Canada to further expand capacity

Under the agreement, Transcend will be the only distributor of Zume’s moulded fibre lids in Europe, and Zume’s customers around the world will have access to Transcend’s product line.

Zume chairman and CEO Alex Garden said: “For global brands, maintaining the status quo with plastic use is no longer a viable strategy.

“The proof will lie in the hands of brands who put a plan in place and see it through. Zume aims to provide companies with a road beyond plastic.

“This partnership with Transcend aims to further expand our capacity to incite real change and replace plastic with an economically viable solution that performs like plastic without the harms of plastic.

“I admire the Transcend team’s passion for using science and technology to make the world a more sustainable place and look forward to the tremendous impact we will have together.”