Leading housewares manufacturer continues history of sustainable business commitments with its Voice of the Oceans and Searious Business Partnerships


This initiative is part of a larger goal to incorporate more sustainable materials across all packaging by 2025. (Credit: Hans from Pixabay)

Shortly after announcing its partnership with Voice of the Oceans to combat plastic pollution in our seas, leading housewares manufacturer Tramontina USA today revealed its next actionable sustainability initiative: a transition from all non-recycled single-use poly bags used in packaging to bags with a minimum of 90% recycled (LDPE) content, reducing the packaging CO2 emissions by nearly 60%. A result of Tramontina’s ongoing partnership with environmental consulting firm Searious Business, the impact of this change will be recognized across nearly 10 million poly bag units used annually and be completed for all items with production dates beginning February 2023.

This initiative is part of a larger goal to incorporate more sustainable materials across all packaging by 2025 and is just one piece of a packaging components improvement strategy undertaken by Tramontina in conjunction with Searious Business. The work is looking at ways to not only reduce harmful materials, but identify new materials and new processes that will help lead the brand and the industry forward.

“Adding to our long history of eco-friendly practices, we have been actively reviewing all elements of our packaging to decrease use of plastics where we can and increase our commitment to sustainability across all avenues of our business,” said Mars Mashburn, Vice President of Product Development and Marketing of Tramontina USA. “We are excited for this impactful first initiative resulting from our work with Searious Business and look forward to continuing to find ways to reduce our carbon footprint together in the future.”

“It is our mission to help conscious companies like Tramontina maximize their sustainability efforts and stimulate wide-scale organizational change,” said Willemijn Peeters, Searious Business. “It has been incredible to work with a company that has been implementing sustainable practices for years, and this important step is just the beginning of accelerating Tramontina’s efforts.”

Tramontina’s efforts at their facilities were complemented by their announcement of their US sponsorship of Voice of the Oceans, a global expedition led by the Schurmann Family to call attention to the plastics pollution poisoning our waters and look for innovative solutions and actions to reverse this impact. The expedition began in August 2021 and will conclude in New Zealand in 2023. By combining this commitment with a focus on their own business practices, Tramontina is zeroed-in on making lasting change for today and tomorrow.

“We’re excited to be a partner with Voice of the Ocean and to leverage its expertise in identifying ways to reduce plastic waste and apply those learnings across our supply chain,” said Marcelo Borges, CEO of Tramontina USA. “In addition to our long history of eco-friendly practices, Tramontina continues to challenge ourselves to not only innovate, but also lead our business and industry to a more sustainable future. Simultaneously, we also have a vision to develop new projects based on circular economy practices.”

A Brazilian-based company established in 1911, Tramontina makes constant investments in clean technologies.  Aluminum waste generated in-house is remelted in the company’s own furnaces and is transformed into new products. Rainwater is harvested and transformed into drinking water. Sunlight is transformed into clean energy.

In 2021 alone, 92% of the electricity acquired by the Group’s companies were from renewable sources and 82% of waste generated was recycled.

Source: Company Press Release