What do you do with a captive audience of 28 international packaging journalists?
Well you could make sure the bar is open or you could titillate their taste buds with a mouth-watering programme of events.
Total Processing & Packaging 2004 is taking the latter route. This autumn, along with the IoP and the government through Trade Partners UK, they are hosts to an inward mission of journalists. The aim is to promote exports through international attendance at the show.
Journalists will be entertained by Coors Brewery where they will see some of the fastest machinery in Europe and take a look at some of Coors’ latest packaging innovations.
Where better to investigate the British retailing phenomenon than at Sainsbury’s. Here, journalists will get an insight into changing lifestyles and the effect that this has on packaging innovation.
Lest we forget, manufacturing excellence does abound in the UK and leading the charge is consumer-packaging giant Rexam, sponsors of both the inward mission and the Total innovation design centre of excellence at the show.
Rexam will keep journalists riveted with news of its continuing acquisitive business philosophy and the role of innovation.
The UK also boasts some leading edge machinery manufacturers including sponsors Bradman-Lake, Lock Inspection Systems, Harlands and TNA Europe. The three-day programme will also incorporate a visit to the PPMA show.
If all that isn’t enough to stimulate thought and conversation there’s always the bar!