BOC and The Absolut Company will jointly develop the cap for use on present glass bottles, as an addition to existing cap options and as a potential for future packaging advancements
The Absolut Company partners with Blue Ocean Closures to produce natural fibre-based closure cap for Absolut Vodka’s iconic bottle. (Credit: The Absolut Company Part of Pernod Ricard Group.)
The Absolut Company has partnered with Sweden-based Blue Ocean Closures (BOC) to produce a natural fibre-based closure cap for Absolut Vodka’s iconic bottle.
The cap’s body has sustainably produced FSC fibre material with a thin top-seal barrier layer that decreases the amount of plastic used in packaging, making it recyclable as paper and ocean biodegradable.
BOC and The Absolut Company, part of Pernod Ricard, will jointly develop the cap for use on present glass bottles, as an addition to existing cap options and as a potential for future packaging advancements.
The partnership will witness multiple versions of the cap through prototype and testing stages this year, with the goal of commercialising it in 2023.
It is a part of The Absolut Company and Pernod Ricard’s larger goal to become a fully circular business by 2025.
The Absolut Company intends to work with suppliers and partners to guarantee that all of its packaging is reused, recyclable, or biodegradable.
The Absolut Company packaging development director Eric Näf said: “We know that collaboration across the whole value chain sits at the heart of long-term progress and true environmental, economic, and social impact.
“As part of our circular way of thinking, we are delighted to be working with BOC to continue designing out single-use materials and using packaging innovation for the benefit of the planet.”
Blue Ocean Closures CEO Lars Sandberg said: “We are proud to partner with Absolut Vodka to bring an alternative cap solution to the market.
“My first job was actually on the Absolut Vodka factory floor, so I’ve seen how quality is a key focus across every part of the production process.”
Blue Ocean Closures community manager Ulrika Evermark said: “We are excited to welcome Absolut Vodka to join us in the important development of our caps, alongside industry leaders such as ALPLA and Glatfelter.”