The brand includes barn and free-range eggs produced under high ecological standards with GMO-free feed
Switzerland’s national egg in new packaging. (Credit: Hartmann)
Switzerland has seen a steady increase in egg consumption since launching and promoting a national egg brand. Now it’s time for a makeover.
In 2019, Swiss consumers reported eating an average of 184 eggs per person annually. That’s the highest level since 2001 – and it’s not by chance. Swiss egg producers have been working hard to promote the health benefits of eggs with GalloSuisse, an association that represents two-thirds of all egg producers and breeders in the country.
GalloSuisse aims to represent the interest of Swiss egg producers by promoting locally-produced eggs and optimal production conditions.
The results of these efforts include Das Schweizer Ei (“The Swiss Egg”), a brand of origin that represents local eggs.
The brand includes barn and free-range eggs produced under high ecological standards with GMO-free feed.
Promoting Das Schweizer Ei
To promote Das Schweizer Ei, GalloSuisse provides its members with a marketing package that includes a website, brochures, participation in fairs and exhibitions, social media posts and TV commercials.
Packaging to match the brand
Hartmann’s imagic® egg cartons are used to create uniform packaging for small and medium-sized egg producers. The packaging features a Hartmann-designed label that uses the iconic colours of the Swiss flag combined with appetising images of egg dishes. It also includes the hashtag #DasEiKanns (“The egg can do it”) and a QR code for direct access to promotional videos.
Source: Company Press Release