SIG has provided its microwavable Heat&Go carton to pack Achimae Soymilk drink of Seoul Dairy Cooperative (SDC), a food and dairy cooperative headquartered in Seoul, Korea.
Image: SIG's microwavable Heat&Go carton. Photo: courtesy of SIG.
Established in 1937, SDC produces milk, yogurt and beverage products at facilities in Yangju, Yongin, Ansan and Geochang.
SIG said that the new on-the-go breakfast is the first product to appear on store shelves in its Heat&Go microwaveable aseptic carton pack.
Featuring a combination of soy milk, fruit and vegetables, the SDC’s Achimae Soymilk is being sold online through home shopping channels. It is also made available in grocery and convenience stores.
Designed for on the go consumption of hot drinks, the Heat&Go packaging solution offers new market opportunities for beverages such as milk, juices, teas, dairy substitutes and innovative functional products, SIG said.
SDC beverage marketing team head Young Lee said: “Consumers today are looking for on-the-go convenience.
“The Heat&Go pack from SIG opens up new avenues of innovation and helps us market premium nutritional beverages such as our Morning Chickpea drink for new occasions and through new channels.”
Capable of being heated up to 60°C, the Heat&Go carton features a fail-safe mechanism, which allows the product, if overheated in the microwave, to release excess pressure with gradual opening of the top seal in order to prevent sudden ruptures.
The Heat&Go carton packs, which were introduced can be filled with beverages on standard SIG filling machine. This requires simple upgrade so that the filler can run standard and aluminum-free material interchangeably, SIG said.
The carton features high-barrier film and a light blocking pigment which replaces aluminum foil to protect the product from oxygen ingress, flavor migration, light and water.
The aluminum-free microwaveable carton pack allows consumers to heat it in microwave, either in a vending machine, store, café, home or office. It is ideal for still drinks and low viscosity, sensitive, enhanced juice and liquid dairy beverages.
Demand for hot drinks is estimated to increase by 15% in value, and by 22% in volume between 2014-2019, according to research by GlobalData in 50 countries.
In its own research, SIG found that 72% of consumers in China are dissatisfied with existing heating methods for on-the-go products and are looking for new methods of fast and convenient heating.