Acquíssima is currently available in supermarkets across Brazil in two variants: Personnalité (natural mineral water) and Passion (carbonated mineral water), and both mineral water products are now available in 355ml sleek cans
Crown Holdings’ subsidiary Crown Embalagens Metálicas da Amazônia has collaborated with Brazilian beverage producer Socorro Bebidas to expand its line of mineral water to include infinitely recyclable beverage cans.
Acquíssima is currently available in supermarkets across Brazil in two variants: Personnalité (natural mineral water) and Passion (carbonated mineral water).
Both mineral water products are now available in 355ml (12oz.) sleek cans with a premium, modern image.
The cans also have a matte finish, which gives the product a touch of refinement and makes it stand out on store shelves.
Crown said that matte varnish was applied to the entire surface of the can to give it a premium look and grab consumer attention.
According to the firm, beverage cans come with several built-in sustainability advantages, such as a strong barrier against light and oxygen that will keep the water as fresh as when it was canned.
Aluminium cans may help to achieve Circular Economy in action as they are 100% and infinitely recyclable in addition to their functional advantages.
Soccoro Bebidas commercial director Maurício Cruz said: “We have enjoyed a long relationship with Crown, having worked together to package several of our other products.
“When it was time to determine the best format for the Acquíssima brand, they were a natural resource. This is entry into the water market, and the Crown team provided the guidance and knowledge our team needed.
“Beverage cans offer the convenience, durability and recyclability that are priorities for our brand and our customers and enhance the quality and appearance of our products.”