Eye-catching gold coloured thermochromic sleeves from Decorative Sleeves are playing a key role in the latest Nescafe Gold Blend instant-win promotion, in partnership with hit film Love Actually,
The promotion invites consumers to “get tactile” by “hugging” the movie-themed jars which in turn activates the heat-sensitive labels from Waddington Labels. This makes the panel translucent, revealing the winning or losing copy. To prevent this being seen by the consumer, a full-length opaque sleeve was required.
Traditionally, such blocking out is achieved using silver, but Nescafe required a predominantly gold colour to tie in with its iconic brand. Decorative Sleeves achieve the desired effect while producing a striking gold finish to maximise on-shelf impact.
The six-colour sleeve also features a red heart and promotional banner.