The bottler has launched new refillable, single-serve, bespoke glass bottles for PepsiCo’s flagship brands Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda

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The new refillable, single-serve, bespoke glass bottle. (Credit: SIMONDS FARSONS CISK PLC)

PepsiCo partner and Pepsi-Cola portfolio bottler Simonds Farsons Cisk has rolled out a new refillable, single-serve, bespoke glass bottle for flagship brands including Pepsi-Cola and Pepsi Max, 7up and 7up Free and Mirinda.

This introduction, the first redesign since 1996, comes shortly after the new bottle’s global debut.

According to the Malta-based firm, the bottle’s strong swirl and elevated profile will be appealing to younger consumers, and the twisted bottom of the bottle will offer a visible and tactile brand experience.

This new glass bottle style will complement a related new PET 1.5 and 0.5-litre bottle design that was introduced in the local market last year, Simonds Farsons said.

Simonds Farsons Sales & Marketing head Susan Weenink Camilleri said: “The PepsiCo portfolio in Malta has gone from strength to strength over the years and we are confident that the latest investment in this striking and bold new glass bottle will serve to further enhance our clients’ and consumers’ overall brand experience.

“We are also proud to endorse and participate in PepsiCo’s recently announced global goals regarding Sustainable Packaging Vision.”

Earlier this month, PepsiCo announced a new plan to double the percentage of all beverage servings it sells through reusable models from 10% to 20%. The revised goal will involve expanding its refillable plastic and glass products.

By collaborating with partners and franchisors, this enhanced packaging objective will enable PepsiCo to cut virgin plastic usage per serving by 50% by 2030 and become net zero by 2040.

Malta-based bottler Simonds Farsons Cisk produces, markets and distributes Pepsi, 7up, and Mirinda and their no-sugar variants in a variety of packaging.