The expansion is expected to enable the company to meet the growing customer demand for fragrance pumps in China


The MELODIE fragrance pump from Silgan Dispensing. (Credit: Silgan Dispensing Systems)

Silgan Dispensing, a US-based packaging partner for dispensers and pumps, has announced the expansion of the MELODIE fragrance pump to its production facility in Wuxi, China.

MELODIE is the company’s star fragrance pump that targets the luxury market.

Silgan Dispensing said that its expansion plans in China for the product align with the acceleration of the fragrance market in China, as forecast by marketing research company Mintel.

Silgan Dispensing fragrance marketing director Sandy Gregory said: “This expansion allows us to meet the increasing customer demand we’re seeing in China for fragrance pumps.

“Companies are looking for ultra-premium pumps with excellent performance that align with and enhance their brand image, while also needing local technical and commercial support, short lead times, and responsive, agile service.”

The packaging company said that the new investment in China provides its customers in the country as well as in the Asia-Pacific region a local footprint and the service and quality that key fragrance brand owners in other areas have been accustomed to.

Silgan Dispensing will offer the MELODIE fragrance pump in Asia with a range of high-end customisation options. These include NoC, a patented invisible dip tube for prestige aesthetics and the MELODIE FOREVER spray.

Gregory said: “The implementation of a local Chinese production of this product is yet another step in the continuing growth and success of the MELODIE line across the globe. We are excited about this significant and new expansion and look forward to working closely with customers in the region.”

The latest announcement is said to expand the company’s range of products that are produced already in its Wuxi plant, including Pearl 2 airless system, which features the firm’s LifeCycle technology.