Guerlain, a subsidiary company of luxury goods company LMVH, will install the new latest end-of-line and traceability technologies from Sidel at its main production site near Chartres, France
Guerlain will install new solution at its main production site near Chartres, France. (Credit: Sidel)
Packaging manufacturing company Sidel has provided its new end-of-line and traceability technologies to the French perfume and cosmetics business Guerlain to prevent counterfeiting.
Guerlain, a subsidiary company of luxury goods company LMVH, will install the new solution at its main production site near Chartres, France.
Sidel, a subsidiary of Tetra Laval, has supplied its combi packing/palletising solution for bottles in cartons to Guerlain. The solution provides product care and compactness on the cosmetic brand’s new line for advanced skincare.
The packaging company provides robotic case packers, palletisers and combi solutions for high levels of efficiency and product care in luxury cosmetic brands.
Sidel said that the pharmaceutical, Champagne and cognac industries have also deployed Sidel technology for its traceability and aggregation capabilities.
Guerlain investment capacity project manager Aurélien Bernier said: “Sidel embedded every aspect of product labelling, control and rejection that we requested, and adapted the end-of-line process to suit our traceability needs.”
The robotic packing and palletising combi solution can operate in less than 20m² of space to manage the physical flow of products, cases and pallets, Sidel claimed. It has the potential to handle 60 cartons of products per minute in four formats.
The packaging firm said that each carton, case and pallet is tagged using barcodes and labels that are read, recorded and aggregated into the Guerlain central database. This will allow the brand to guarantee the product’s origin and characteristics, remove any counterfeit products and detect any wrong delivery.
Additionally, the cartons are protected from infeed, batch collation and case packing via the adapted belt and guides fitted with a protective felt covering to reduce abrasion and friction.
Bernier added: “We were aware of Sidel’s reputation for high levels of traceability and were very impressed by its ability to tailor and finetune the automation to our process needs and traceability requirements.”
“Sidel also had to adapt their machine automation and communication protocols into our IT and central database set-up – we can’t permit modifications because the same system is used throughout LVMH Group perfume and cosmetics facilities.”