One of Canada's leading beauty retailers unveils new Quo Beauty collection that includes colour cosmetics made with innovative packaging designed to reduce plastic waste


Quo Beauty Big Planet, Big Love collection available at Shoppers Drug Mart (Credit: CNW Group/Shoppers Drug Mart)

Shoppers Drug Mart launched today its innovative new Quo Beauty collection – Big Planet, Big Love – featuring close to 30 vegan and cruelty-free beauty products and accessories. This new sustainable collection includes an assortment of colour cosmetics that were developed in collaboration with Oceanworks: these products were made with a focus on sustainability, including the use of renewable materials and reclaimed, ocean-bound plastic.

“We are committed to finding innovative product and packaging solutions to support our sustainability goals. For example, we’re making it easier for Canadians to create more sustainable beauty routines with our Quo Beauty brand,” says Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “Working with Oceanworks on select cosmetic products means that consumers can take an active role in reducing ocean plastic pollution with their beauty purchasing decisions.”

The Big Planet, Big Love collection from Quo Beauty includes colour cosmetics, hair and makeup accessories, nail colour and jewelry. The entire collection is vegan, cruelty-free and PETA-certified with a focus on sustainability. Packaging innovations include the use of Oceanworks reclaimed ocean-bound plastic in eye and face palettes (100%), facial mist bottles (76%) and lip/cheek products (37-45%). Product innovations include the launch of reusable accessories such as swabs and cleansing pads, and the use of bio-sourced materials from renewable vegetal sources in the brand’s plant-based nail colour range.

This is the latest in a long line of announcements related to Loblaw Companies Limited environmental, social and governance (ESG) efforts.  Notably, to help fight climate change, Loblaw is committed to ensuring all control brand and in-store plastic packaging will be fully reusable or recyclable by 2025.

Source: Company Press Release