A bespoke plastics tube and lid manufactured by RPC Containers is being used for the major relaunch of Tangerine Confectionery’s Sherbet Fountain brand.
Since its launch in 1925, Sherbet Fountain has been known for its paper packaging, which allowed the product’s liquorice stick to protrude for a distinctive appearance. The new pack is seen as a bold attempt to meet the requirements of modern retail without compromising on the overall visual effect of the familiar tube.
“Many people remember the old pack as a sweet icon from their childhood,” comments Gill Lanty, head of marketing at Tangerine Confectionery. “But in order for the product to be here for another 84 years we knew that it needed to appeal to new generations. Our new packaging has only been launched after going to great lengths to find out what our customers would like best and as a result we have maintained the essence of the brand experience, licking the liquorice stick and dipping it into the sherbet.”
The new pack is sealable for tamper evidence and to prevent the powdered sherbet from escaping. It is also recloseable to ensure the product stays fresher for longer.
The injection moulded pack comprises two fully recyclable components – a PP tube and a black HDPE lid – that mimic the brand’s ‘liquorice effect.’ The revamp is completed by printed shrink sleeves, from CCL Decorative Sleeves, which provide a modern twist on Sherbet Fountain’s red-and-yellow branding by using a matt finish to mimic the texture of paper.