The nine flavours of Dr. Sheffield's Certified Natural Toothpaste will be launched in recyclable aluminium tubes over the next several months
Sheffield Pharmaceuticals has announced the launch of its Dr. Sheffield’s natural and fluoride-free charcoal toothpaste in a fully recyclable aluminium tube.
The nine cruelty-free and non-GMO flavours of Dr. Sheffield’s Certified Natural Toothpaste will be launched in recyclable aluminium tubes over the next several months.
Aluminium packaging is the most recycled metal on the planet and will help protect the original flavour and quality of the product. It is estimated that more than 75% of aluminium ever produced in the US is still in circulation, said the company.
Sheffield Pharmaceuticals CEO Jeffrey Davis said: “We researched a host of new packaging options, to find the one that matches our high standards of sustainability and quality.
“Our research determined that aluminium was the clearest choice versus other options like plastic, which often ends up in landfills or worse, in the oceans.
“As a result, we made a significant investment into modern automated packaging equipment to allow us to manufacture toothpaste packaged in aluminium tubes at high speeds.
“Although recyclable plastic tubes are certainly a more cost-effective option, plastic recycling has been a failure, and a recyclable plastic tube is less effective at preserving the quality of our product.”
Dr. Sheffield’s toothpaste can be purchased at CVS, Amazon.com, Rite Aid, Walgreens and Bed, Bath & Beyond stores. Its retail price is ranging between $5.99 and $7.50.