The collaboration aims to enhance packaging design capabilities by developing the latest digital printing technology, equipment, and services
The Koenig & Bauer RotaJET-series of presses will feature SEE’s prismiq intellectual property, software and hardware. (Credit: Koenig & Bauer AG)
Packaging company Sealed Air (SEE) and German printing press maker Koenig & Bauer have expanded their strategic partnership for digital printing machines.
The collaboration aims to enhance packaging design capabilities by developing the latest digital printing technology, equipment, and services.
The products developed under the deal are expected to scale and deliver digitally printed materials quickly, allowing brand owners to promote products by connecting with consumers via a digitally enhanced package.
SEE said that its prismiq intellectual property, software and hardware will be used in the Koenig & Bauer RotaJET-series of digital printing machines.
Both companies will expand their portfolio of solutions by expediting the digitalisation of printing platforms.
Furthermore, the partnership will expand the market potential for both businesses and result in co-branded digital printing presses.
Sealed Air President and CEO Ted Doheny said: “SEE is pleased to partner with Koenig & Bauer to enhance both of our digital transformations.
“SEE’s prismiq technology will help Koenig & Bauer convert their printing platforms from analogue to digital while Koenig & Bauer will help accelerate and improve the robustness and effectiveness of SEE’s digital solutions.”
SEE’s prismiq solutions, which were introduced last year, enable brand owners to accelerate speed to market with higher quality and more affordable designs.
Koenig & Bauer CEO Andreas Plesske said: “We are proud to intensify our established partnership with SEE.
“It is a strong and effective catalyst for the further development of our digital printing strategy and digital product initiatives and enhances the strong position of our RotaJET-series of printers for further industrial success.
“This unique collaboration with SEE will enable us to create enormous potential for technological progress and business development for both partners.”
In February this year, SEE closed the previously announced acquisition of Liquibox for $1.15bn on a cash and debt-free basis.