Coca-Cola Enterprises has become one of the first major soft drinks companies to phase out returnable bottles in favour of recyclable bottles produced by Rockware Glass for the Schweppes mixer range.

At the same time Rockware has improved manufacturing processes to produce much lighter weight bottles made from a high proportion of recycled glass.

“We are keen to support the on-trade with a range of recyclable bottles that are more appealing to consumers so that our customers can use the bottle as a key positioning factor,” says soft drinks sales manager Rod Simmons. “Scuffed or dull looking bottles reflect poorly on the brand.”