Schaeffler Group, a Germany-based integrated automotive and industrial supplier, has redesigned packaging for all key products.
Image: Schaeffler has designed a new packaging for all major products. Photo: courtesy of Schaeffler Group.
The company’s brand-new packaging design, which holds the recognized LuK, INA and FAG colour scheme and logos.
Schaeffler noted that the reworked design will be launched in phases at all its automotive aftermarket production sites across the world.
The boxes now feature high-resolution product photo that will highlight the quality of the components inside, while the Schaeffler brand logo has been placed in a significant position.
Each carton features a color-keyed band, including LuK yellow, INA green and FAG red, to help motor factors and workshops to identify each product brand rapidly.
The brand logos are placed next to the color band and product name on the front of the box.
Schaeffler automotive aftermarket division marketing and communications director Rouven Daniel said: “You’ll find high quality in every detail of our products – from a complete clutch assembly to simple ancillary parts, such as the bolts and seals found in many of our repair solutions.
“The Automotive Aftermarket organisation also became more closely integrated into the Schaeffler Group when it was made a stand-alone division in January, so we are now proud to feature the Schaeffler logo more prominently.
“At the same time, we are making sure that our product brands, and the history and tradition associated with them, remains recognisable at workshops and distributors.”
Schaeffler has responsibly selected materials for manufacturing of the new packaging, in a bid to support its responsibility for tomorrow sustainability strategy and focus on the highest environmental standards.
The new packaging can be easily recycled and disposed off, said the company.
Schaeffler Group provides precision components and systems for engine, transmission and chassis applications, as well as rolling and plain bearing solutions for multiple industrial applications.
With around 90,000 employees across the globe, the technology company has around 170 locations in more than 50 countries.
The group manages a worldwide network of manufacturing locations, research and development facilities and sales companies.