UK DIY retailer Homebase has extended its range of emulsion paints through the introduction of Duracoat.

Like the existing range, Duracoat is packaged in clear PP Fabcan containers produced by RPC Containers as a lightweight alternative to traditional metal paint cans.

In addition, by using semi-transparent labels, the design incorporates a clear panel around most of the bottom half of the container so that the consumer is able to view the actual paint colour.

This capability to maximise on-shelf presence and convey specific marketing and branding objectives has been a particularly popular aspect of the container, notes Andrew Saunby, RPC’s Strategic Business Manager.