To create on-shelf brand differentiation for smaller size carbonated PET bottles, energy shots and beverages with BarrierGuard Enhance technology can be customised into unique shapes


Ring Container Technologies has unveiled customisable PET solution for beverages and energy drinks. (Credit: Ring Container Technologies)

US-based Ring Container Technologies has unveiled a new customisable PET solution to maintain carbonation in beverages and energy drinks.

The BarrierGuard Enhance technology allows the customisation of energy shots and beverages into unique shapes to create on-shelf brand differentiation for smaller size carbonated PET bottles.

Due to the volume and surface area, smaller PET packages remain generally difficult to carbonate and maintain carbonation.

The Enhance technology has been designed to enable carbonation in a PET bottle and safeguard it for the duration of the product’s shelf life.

In addition, Enhance beverage bottles can also be resealed, making consumers to enjoy it later, the company said.

Ring Container Technologies business development vice president Tim Ferrel said: “Enhance is break-through bottle technology allowing beverage and energy drink manufacturers to re-imagine their carbonated drink space and brands.

“After a successful launch of BarrierGuard OxygenSmart and other technology solutions, we look forward to expanding this market and continuing to exceed our clients’ expectations.”

Enhance is said to leverage the company’s APASS guidance to develop an optimal e-commerce solution for carbonated beverages and energy drinks to eliminate costly Amazon handling fees.

Besides, Enhance bottles are shatter proof and dent resistant compared against metal cans that may dent during transportation, which will result in increased retail rejection and inventory cost.

Ring product development vice president Paul Kelley said: “Enhance bottle technology can integrate the use of post-consumer recycled (PCR) materials to help meet recycled content goals of new state and federal legislation.

“Enhance is another great example of how Ring’s technology portfolio continues to grow with an eye on both the environment and consumer packaging advances.”

In January 2020, Ring Container Technologies joined standardised labelling system How2Recycle as its 200th member.