SSL International has specified litho-printed polypropylene packaging for the first time for its footcare products for the launch of its new Insoles range.

D S Smith supplied the opaque and clear cartons, emphasising their ability to carry the same quality graphics as board cartons while providing transparency. The packs’ rigidity and ability to hang on Euro slots or be free-standing were also key selling points.

The Air-Pillo Gel packs incorporate a cut-out window to allow consumers to feel the cushioning and tabbed feet for shelf standing. For Party Feet Gel Cushions, D S Smith designed a slim, resealable wallet.