The eco-friendly Korean beauty brand will launch the 100% PCR tube under the third ‘Create Me’ project to create the product together with the customers


PURITO has announced the launch of a new sunscreen. (Credit: Mediamodifier from Pixabay)

HINATURE’s eco-friendly Korean beauty firm PURITO has announced the launch of a new sunscreen based on chemical filters (SPF 50+ PA++++).

PURITO will launch the new sunscreen in packaging made from recycled sugarcane and a 100% PCR tube. The new packaging aligns with the firm’s approaches to environmental sustainability.

The firm claims that the new product has been validated for its Sun Protection Factor and UVAPF by different testing institutions both in Korea and abroad.

Additionally, the latest offering has five different types of ceramides that help strengthen the skin barrier and protect it from environmental stressors.

With the help of more than 6,000 respondents, a consumer survey was used to determine the primary characteristics of the items, their basic ingredients, texture, finish, and whether or not they will be fragranced, the firm added.

Voting on the brand’s official social media channels resulted in the choice of the product name and packaging design.

PURITO is in the final stages of producing the sunscreen with a silky texture and non-oily finish that does not generate an eye-stinging feeling and does not leave a white cast on the skin in order to ensure that the product reflects the needs of the customers.

The new sunscreen will have a light texture that will facilitate easy application and prompt skin absorption, the Korean beauty firm claimed.

The product will be launched under Purito’s ‘Create Me’ project to enable the company to co-create products with its customers. For all skin types, especially oily and combination skin, this product is advised.

PURITO is an eco-friendly beauty firm that uses high-quality materials and pays close attention to product effectiveness.