The Alternative Supply Company believes it has developed the first high quality direct print solution for thermoformed and injection-moulded containers.

The one-year old business that began as a source for European containers became involved in decoration when it saw the potential to offer an economic alternative to labels.

Director Gerard Connolly is guarded over exact details of the process but reveals it is based on completely new direct printing technology able to print conventional round plastics tubs at up to 500-600 units/min.

A number or retailers are said to have expressed interest and the process will be on shelves this month in two ice cream tub applications.