UPM Raflatac, a supplier of pressure sensitive label materials, has introduced its new PE 65 film label stock range in the Europe, the Middle East and Africa (EMEIA) market.
Image: The UPM’s new PE 65 film materials. Photo: courtesy of UPM.
The PE 65 film is claimed to be company’s thinnest squeezable films to-date and the thinnest PE label produced for the home and personal care market.
As thinner versions of UPM’s standard PE 85 films at 65 microns thick, the PE 65 films have been launched to the market as part of the firm’s commitment to ‘labeling a smarter future’.
Designed to offer the same conformability and squeezability of the PE 85 films, the new films can create a no-edge look on bottles, UPM said.
Additionally, the new clear and white PE 65 film, combined with their resistance to water, oils and chemicals, are a sustainable alternative for conformable and squeezable containers and tubes.
UPM Raflatac home and personal care business development director Hasselblatt said: “UPM Raflatac’s new PE 65 film label materials are ideal for any brand looking to combine the ultimate in performance with increased production efficiency and a sustainable design.
“Our company continuously strives to be the pressure-sensitive label industry’s sustainability leader and partner of choice, and our new PE 65 films are helping us build a more sustainable world, one label at a time.”
The films’ thinner overall construction allows printers, converters and end users to run a more efficient operation.
Moreover, the PE 65’s thinner caliper allow for more labels per roll and longer roll lengths, thus resulting in fewer roll changes and less down time
The PE 65 materials will not only help in reducing transportation and packaging waste at multiple stages in the operational process but also reduces the environmental impact of labels.
As per the UPM Raflatac Life Cycle Assessment study, companies can gain significant reductions in energy use (15%), greenhouse gas emissions (14%) and water consumption (13%) by switching from PE 85 to PE 65 films.
The study is conducted in accordance with internationally recognized ISO 14040/44 standards.