Recognizable by its distinct brown hue, this innovative and sustainable package is made from natural and unbleached FSC-certified paperboard, generates 27% fewer CO2 emissions and is 18% lighter compared to traditional milk cartons
New Organic Meadow Zero-Carbon Milk Cartons - Group Product Shot (Credit: CNW Group/Organic Meadow)
Organic Meadow Limited Partnership (“Organic Meadow”), has partnered with global packaging leader, Elopak, to launch North America’s first, and only, carbon-neutral milk carton. Today, Organic Meadow, a Guelph-based farmer-owned co-operative, announced that it has transitioned its 2L organic milk to Elopak’s carbon-neutral paperboard milk carton, Pure-Pak® Natural Brown Board. This sustainable package is the first carbon-neutral carton of its kind in North America, after successful launches in European markets.
“As Canada’s original organic dairy, Organic Meadow’s history is rooted in sustainability,” says Nancy Korva, Senior Vice-President of Organic Meadow. “For over 30 years, we’ve been on a journey to build a more circular future, and our new, zero-carbon milk carton brings us one step closer to this goal.”
Recognizable by its distinct brown hue, this innovative and sustainable package is made from natural and unbleached FSC-certified paperboard, generates 27% fewer CO2 emissions and is 18% lighter compared to traditional milk cartons. The remaining carbon emissions are reduced to net zero through verified protection carbon offset programs resulting in a Certified CarbonNeutral® package. Through this change, Organic Meadow is supporting responsible forestry management, utilizing less material and most importantly, decreasing the use of fossil fuels that all contribute to a smaller footprint.
“From the moment we learned of a carbon neutral packaging option for milk, we were immediately committed to adopting it,” says Maurice Bianchi, Vice-President Sales & Marketing, Organic Meadow. “We’re extremely proud to be the first dairy in North America to bring this innovative new carton to Canadians and we hope that our actions will inspire others to join us on a journey toward a more sustainable future.”
Organic Meadow Zero-Carbon 2L Organic Milk Cartons are available in 5 varieties – 3.8%, 2%, 1%, Skim Milk and Lactose Free Milk – and can now be found across Ontario at major grocers and health food stores including Metro, Longo’s and Whole Foods.
Source: Company Press Release