Using its next generation ARitize CPG solution, now available across Canada
This technology is the future of product interaction with consumers, which distributes product messaging to consumers via hologram. (Credit: Gam-Ol from Pixabay)
Nextech AR Solutions, a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies and services is pleased to announce the signing of a unique deal with Bothwell Cheese which uses Nextech’s ARitize CPG to place a QR code triggered and floor anchored hologram on their cheese labels. This experience can be found on 5 Bothwell Cheese products distributed at all major retailers and independent stores across Canada such as Whole Foods Market, Save-On-Foods, Sobeys, Federated Co-op, Longos, Loblaws and more.
This technology is the future of product interaction with consumers, which distributes product messaging to consumers via hologram in a fun and interactive way. Without requiring any specialized equipment, ARitize CPG lets brands easily create interactive experiences with smart packaging for POS, online and in-home to increase confidence, encourage repeat buyers and reduce returns.
This deal showcases Nextech as a solutions provider in a new industry for the Company: food products, and showcases Bothwell Cheese as a forward-thinking brand which is engaging consumers in an innovative way to capture minds and market share. As a provider of premier artisanal cheese varieties, Bothwell is the first food products provider that Nextech has contracted for its ARitize CPG on their product labels. This opens the door to a huge opportunity in the food products/services industry worldwide, as the technology is both engaging and scalable. Nextech has already entered into the food services industry as an augmented reality technology partner with their recent contract with Restaurants Canada. As more businesses both in this industry and others around the globe are looking for unique ways to connect with their customers, Nextech’s ARitize CPG offers a unique solution in the marketplace.
Announced in 2020, Nextech launched is groundbreaking AR human hologram marketing platform. Formerly known as Genie AR/Genie in a Bottle, this product has been rebranded to ARitize CPG (CPG = Consumer Packaged Goods) and is an Augmented Reality hologram experience, triggered by a visual anchor such as a QR code placed on product packaging, in-store aisles or end-cap displays. This interactive AR hologram takes smart packaging to a new level with exciting 3D objects, innovative visual effects and engaging episodic content. Nextech’s Aritize CPG is part of the Smart Packaging market; which Vantage Market Research estimates will reach over $33B by 2021 with a CAGR of 12%.
Evan Gappelberg, CEO of Nextech AR commented, “This is the first of many exciting augmented reality consumer packaged goods launches happening. We are proud to partner with a great, innovative brand like Bothwell Cheese, who understands the value of these interactive AR experiences and the benefits it brings to both their brand and their consumers. Bothwell Cheese is distributed in hundreds of stores across Canada, meaning our technology and the Bothwell Cheese chef (appearing as a human hologram) will be seen by thousands if not millions of consumers, demonstrating the power of using augmented reality in marketing.”
Source: Company Press Release