Nestlé Australia said that over 40 million 45g KitKat chocolate bars will be packed in the 30% recycled content wrapper in 2023, reducing the use of virgin plastic by about 250,000m²
Nestlé Australia has announced that its KitKat chocolate bars will be wrapped in soft plastic made with recycled content, as part of its sustainability efforts.
With the company’s latest move, KitKat will become the country’s first chocolate bar with a wrapper using recycled plastic.
Nestlé Australia said that over 40 million 45g KitKat chocolate bars will be packed in the 30% recycled content wrapper in 2023.
This will reduce the use of virgin plastic by about 250,000m², which is enough to cover more than 200 50m swimming pools, said the company.
Nestlé Oceania general manager Chris O’Donnell said the company aimed to reduce the use of virgin plastics by a third by 2025.
O’Donnell added: “Introducing recycled content in our packaging will make a significant impact against our 2025 ambition. We’ve implemented a number of changes to reduce our use of virgin plastic but this switch, the first of its kind, will be a huge step change.
“We know consumers want our packaging to use more recycled content, so we’re delighted to deliver the KitKat 45g bar as Australia’s first food product to be wrapped in soft plastic made with recycled content.
“For KitKat fans, the news is all good. The 30% recycled plastic wrapper will keep KitKat bars crisp, fresh and delicious, while we focus on giving the planet a break. When they’re finished, they can continue to recycle their wrappers through the REDcycle scheme.”
The wrapper, supplied by Huhtamaki, is also Nestlé’s first soft plastic food wrapper globally to use recycled content.
O’Donnell added: “Soft plastic with recycled content that’s suitable for food packaging isn’t widely available anywhere in the world – we’ve been searching high and low to find as much of this material as we can from our suppliers. As more becomes available we’re hoping to increase the amount we can source for our packaging.
“We’re focussed on less packaging, better packaging and better systems. This is a big step in the right direction but we’re not at our end destination yet. This is a journey of ongoing innovation.
“In the meantime, we’ve committed to invest CHF 2 billion globally to stimulate the market and lead the shift from virgin plastics to food-grade recycled plastics.”