US-based paper manufacturer Neenah has launched Touché Papers, expanding its portfolio of soft touch papers.
The firm has re-launched of Touché Papers with new three new colors and a 91 bright white to the line.
Neenah Marketing Manager Auburne Gahlman said: “Soft touch papers are ideal for projects that are meant to get noticed. Handing someone a business card that not only looks beautiful, but also feels unique is guaranteed to make an impression.
“An elegant book cover with this soft, subtle texture instantly invites the consumer to reach out and touch it. These papers are elegant and sophisticated, are known for their on-press performance, and offer a luxurious touch like no other paper can.”
Neenah said that the complete Touché lineup now comprises 10 sensuous colors and three whites.
The new colors include Sterling, a warm leather-like gray; Concord, a deep grape hue; and Saffron.
Gahlman added: “The new Bright White was in direct response to a market need. This means the new Touché lineup ranges from a deep black to a bright white.”
The new Touché papers complements the firm’s other soft touch paper brands, which include Plike and Slide.
Neenah is engaged in manufacturing papers for premium writing, text, cover, digital, packaging and specialty needs.
Its signature portfolio comprises brands such as Astrobrights, Classic, Environment, and Royal Sundance Papers.