Harlands Labels in Hull has used its recently commissioned MPS 330 combination press to produce a wide range of attractive labels featuring botanical and similar images for the launch of Marks & Spencer’s new “Natures” range of foam baths, body lotions, hand washes and body butters in exotic fragrances.
The labels include front labels printed in white PE in seven colours flexo plus varnish, eight-colour wrap labels printed on a clear PE and back labels printed in two or three colours on white PE. The many variants saw around 650,000 labels produced for the launch, with additional ongoing production runs for all the products.”
Ian Wright, Harlands’ managing director, adds: “The decision to go with a highly versatile flexo/screen combination has really paid dividends for us and our customer base. The reproduction quality of the labels produced on the new press is astounding.”