The new paper-wrapped toilet and kitchen rolls are expected to help minimise plastic waste and accelerate the use of recyclable packaging in customers’ homes
Morrisons has launched paper packaging for toilet and kitchen rolls. (Credit: Wm Morrison Supermarkets Limited)
UK-based supermarket chain Morrisons has introduced plastic-free toilet and kitchen rolls in paper packaging, as part of its sustainable efforts.
The new paper-wrapped toilet and kitchen rolls will help minimise plastic waste and accelerate the use of recyclable packaging in customers’ homes.
The new packaging is produced using 100% recycled and responsibly sourced paper, said Morrisons.
The supermarket chain said it is offering jumbo kitchen rolls for £3 for a two-pack, and the toilet rolls for £3.50 for a nine pack.
It also stated that the new rolls and packaging are being produced using 100% renewable energy at local sites in the UK to reduce the carbon footprint.
Morrisons household buyer Leanne Jarrett said: “Millions of toilet paper and kitchen rolls are bought every day in the UK. So if we can remove plastic entirely from these products – and if all customers bought these alternatives – we could save nine tonnes of plastic from being used a year.
“We’ve priced our new eco products at only a fraction more than our standard ones, so that customers can affordably make the switch.”
Morrisons is also offering toilet paper and kitchen sheets themselves, which are produced using 100% recycled paper.
The paper wrapping on toilet and kitchen roll is said to be the latest expansion in the supermarket chain sales of plastic-free products.
The introduction of sustainable packaging follows the retailer’s commitment to eliminating all plastic ‘bags for life’ from every store across the country.
Morrisons is also offering more than 75 lines of loose fruit and vegetables, as well as suggesting customers bring their own containers to Morrisons butchers, seafood and deli counters.
In November last year, Morrisons purchased a significant stake in a new recycling plant located in Fife, Scotland.