New offerings by the founder-formulated brand include three multi-use, combination therapy skincare products, now available on MATTEROFFACT.COM
MATTER OF FACTS Product Lineup. (Credit: PR Newswire/ MATTER OF FACT)
MATTER OF FACT, the award-winning clinical skincare brand best known for its beloved waterless Vitamin C formula, powered by their patent-pending technologies, is introducing three new innovative products to its line. New products are available now on the company’s revamped website, MATTEROFFACT.COM. MATTER OF FACT has also revealed a refreshed brand look, which includes all-new product packaging and an updated naming approach designed to help consumers easily understand and navigate the suite of products best suited to their skincare needs.
MATTER OF FACT “ACTIVE” –
Features stabilized, highly effective, thoroughly researched ingredients, such as Vitamin C and retinol, and will be available in MATTER OF FACT Blue packaging. The “ACTIVE” line targets specific skincare concerns like brightening, dullness, fine line and wrinkles.
MATTER OF FACT “NOURISHING” –
This category of products, identified by their updated Soft White packaging, features restorative ingredients – such as barrier lipids and humectants – that nurture, support and replenish the skin barrier for overall skin wellness.
Every MATTER OF FACT formulation is tested on a diverse range of skin tones via independent labs with results measured by both expert grading by clinicians and instrumentation, such as the Visia-CR Machine, to ensure the overall product effectiveness and results users may experience.
MATTER OF FACT founder, formulator and CEO Paul Baek’s journey with his own skin concerns led him to the lab, and his experience creating and testing various skincare formulas enabled him to develop his innovative, patent-pending waterless solutions. His unique formulations use a novel combination of skin-compatible ingredients that dissolve completely, even at a high concentration, while maintaining excellent stability. MATTER OF FACT’s brand philosophy focuses on the development of innovative, highly sophisticated products with clinically proven ingredients, that have been formulated with patent-pending technologies – which allows for a first of its kind combination therapy, multi-benefit user experience.
“When I founded MATTER OF FACT, my goal was to create a line of stable, effective skincare products that work well, that are easy to understand and that are a joy to use. I believe that skincare should be simple and straightforward – in other words, MATTER OF FACT. As we enter this new era of the company, and introduce our new products to the line, we now have our sights set on taking the guesswork out of the process of achieving healthy skin through our combination therapy approach. I love the idea that we can help our clients make informed decisions for what they use in their routines and ultimately cultivate a more positive perspective on beauty, self-care and skincare.” – Paul Baek, Founder, Formulator and CEO, MATTER OF FACT.
Source: Company Press Release