New goal complements other previously announced sustainable product and packaging goals, including to achieve 100% recycled, recyclable, or bio-based plastic materials in products and packaging by 2030


Mattel's 2021 Citizenship Report (Credit: Business Wire/ Mattel)

Mattel has announced a new goal to reduce plastic packaging by 25% per product by 20301. This new goal is featured in the company’s 2021 Citizenship Report published today, which provides a progress update on Mattel’s Environmental, Social, and Governance (ESG) strategy and established goals.

Mattel’s ESG strategy and goals are organized into three pillars: Sustainable Design and Development; Responsible Sourcing and Production; and Thriving and Inclusive Communities, representing the ESG areas where the company believes it can have the greatest impact.

“At Mattel, our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future,” said Ynon Kreiz, Chairman and CEO, Mattel. “The progress across our ESG strategy and goals, and our new goal announced today, reflects our ongoing commitment to corporate citizenship and our purpose to empower the next generation to explore the wonder of childhood and reach their full potential. I would like to thank all the teams across Mattel and our external stakeholders for their partnership on this important journey.”

With its new packaging goal, Mattel is focused on reducing plastic materials from product packaging, including polybags, window sheets, and blister packs as part of its packaging strategy and reduction approach.

“We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to be accomplished. Our new plastic packaging goal responds to increasing global attention on single-use plastic packaging waste, and addresses changing consumer preferences,” said Pamela Gill-Alabaster, SVP, Global Head of Sustainability and Social Impact, Mattel. “Our teams strive to continue to innovate with principles of circular design and product stewardship to develop products and packaging that are better for our planet.”

Source: Company Press Release