Made from 100% post-consumer recycled PET, the launch of the new 216g canister lid of CXM is anticipated to save 36 tons of virgin plastic every year
Mars Wrigley China has unveiled its first package containing post-consumer recycled PET (rPET) through a local chocolate brand, Cui Xiang Mi (CXM), in China.
The latest 216g canister lid of CXM is made from 100% rPET. It is designed to maintain the customer experience without compromising on appearance or tactile aspects.
According to Mars Wrigley China, the offering is the latest addition to its recycled contents package portfolio.
The new packaging is anticipated to save 36 tons of virgin plastic every year.
Mars Wrigley China said: “We have launched our first package containing rPET in the Chinese market via a local chocolate brand, Cui Xiang Mi (CXM).
“It demonstrates a new chapter in recycled contents application for Mars Wrigley China’s package portfolio.
“We want to inspire consumers with more green and sustainable moments in addition to our tasty products.”
Furthermore, the firm plans to provide the new rPET lid for brands such as Snickers and M&M’s this year. This move is expected to save 300 tons of virgin plastics in a year, Mars Wrigley China added.
Last year, the company along with other industry leaders and national associations launched Flexible Plastics Reborn, which is claimed as China’s first industry-wide flexible collection pilot project to build a full-chain and closed-loop recycling system in China for flexible packs.
The programme plans to collect 50,000 tons of flexible packaging waste by the end of 2025.
The company has saved more than 1000 tons of virgin plastics since 2019 by reducing the packaging weight of its Dove and Extra brands.
Last year, Mars Wrigley China also introduced the first compostable paper package for M&M’S.
In May 2021, the firm unveiled a new sustainable 30-piece ORBIT Mega Pack. The pack also features on-pack guides from How2Recycle, which is a standardised labelling system.