The change in packaging comes along with a reduction of sugar content across the main product range of Peach, Lemon, and Green Mint & Lime
Lipton Ice Tea now has reduced sugar content across Peach, Lemon, and Green Mint & Lime range. (Credit: Britvic plc)
Ready-to-drink tea brand Lipton Ice Tea has announced the relaunch of all flavours of its main product range in a new modernised design with new packaging.
The move comes along with a reduction of sugar content across the main product range of Peach, Lemon, and Green Mint & Lime.
Britvic, which has the marketing rights to Lipton Ice Tea, said that the reduction in sugar will target the increasing number of customers who want lower sugar options without any compromise on taste.
The new and updated drinks will retain Lipton’s fruity taste and provide shoppers with a lower-sugar alternative, without reducing the flavour.
The improved range will be available in all distribution channels from this month.
The latest Lipton Ice Tea recipes will allow Britvic to provide customers with a healthier choice as part of its Healthier People sustainability strategy.
Last year, Britvic launched many low or no-calorie drinks with an average of around 14 calories per serve across its UK portfolio.
Britvic snapped up the marketing rights for Lipton Ice Tea through a UK bottling agreement with Pepsi Lipton International in 2009.
Pepsi Lipton International is a joint venture between PepsiCo and Unilever and Ice Tea was previously distributed by Unilever. However, Unilever maintained the ownership of the brand.
In August 2021, Britvic introduced the Robinsons, Lipton Ice Tea and drench beverage products in 100% recycled plastic (rPET) bottles.
The 500ml on-the-go bottles are designed using recycled plastic from a new rPET manufacturing facility.