Labels and packaging company, Leading Edge, has produced a range of items for an organic produce supplier under the Mr Men and Little Miss character license for a range of organic grapes, kiwi, citrus, bananas, apples and pears.

Initially launched into 300 plus Sainsbury’s stores, the products has been created to encourage children to eat more fruit as part of a healthy, balanced diet.

To increase appeal and encourage repeat purchase, each fruit contains a sticker booklet containing a concealed ‘peel and collect’ sticker, each containing one of the characters.

Leading Edge also produced the product labels along with giro film and supporting barker card PoS for retailers.

Sainsbury’s commented: “Leading Edge worked very closely with us on this project, not only enabling us to produce a cost-effective sticker which children will want to collect and keep, but also a range of items which reflect the quality of our products.

  “Leading Edge also managed to incorporate 24 different characters in such a way that the duplication of stickers has been avoided when further products are purchased.”