With the collaboration, Kraft Heinz becomes the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its condiments range
American food processing company Kraft Heinz is collaborating with packaging technology firm Pulpex to produce a paper-based, renewable, and recyclable bottle made from 100% sustainably derived wood pulp.
With the collaboration, Kraft Heinz becomes the first sauce brand to test the potential of Pulpex’s sustainable paper bottle packaging for its condiments range.
Under the partnership, both firms will assess the prototype to see how the technology can be utilised in the future for HEINZ Tomato Ketchup bottles and other packaging products.
Kraft Heinz CEO Miguel Patricio said: “Packaging waste is an industry-wide challenge that we must all do our part to address.
“That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices.
“This new HEINZ bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”
The next phase in the process will be prototype testing to determine performance before consumer testing and launch in the market.
Pulpex chief executive officer Scott Winston said: “We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration.
“We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.”
The collaboration advances Kraft Heinz’s sustainable packaging goals as the company aims to make all packaging globally recyclable, reusable, or compostable by 2025.
Kraft Heinz is also planning to attain net-zero greenhouse gas emissions by 2050.