Kill Cliff, the maker of clean and advanced performance beverages, is kicking off summer 2018 with the launch of clean energy drink, IGNITE.


Image: Kill Cliff has launches clean performance beverages with new packaging. Photo: courtesy of Kill Cliff.

Kill Cliff IGNITE clean energy drink joins ENDURE clean endurance and RECOVER clean recovery to offer a complete beverage solution that meets pre-, during and post-workout needs for athletes of all ages, missions and levels.

With its expanded product offering, Kill Cliff is releasing new, refreshed packaging with a robust design better communicating the brand and product benefits across all three beverage lines.

The full system of IGNITE, ENDURE and RECOVER Kill Cliff products will be available in retailers across the U.S., including military bases and all Hy-Vee locations, summer 2018.

A powerful force on its own, IGNITE joins two additional Kill Cliff clean beverages in the system to create a triple threat capable of killing the quit in all of us:

IGNITE (12 oz.): consumed for energy before a workout or when you hit that mid-day crash; offers clean energy and hydration with a specialized blend that includes 150mg of natural caffeine (green tea, ginger, ginseng), B-vitamins, and electrolytes (potassium and magnesium at 10% daily value, surpassing that of other leading pre-workout/energy drinks). At 25 calories per can, IGNITE is lightly carbonated for a killer taste and contains no sugar or artificial flavors and colors.

ENDURE (16 oz.): consumed for optimal, sustainable performance during a workout; contains a specialized blend of slow-release carb fuel (low glycemic) derived from non-GMO sugar beets (PalatinoseTM) that promotes sustained endurance and fat burning during exercise, while also providing electrolytes to support hydration and sustained endurance.

RECOVER (12 oz.): consumed to recover after a workout; contains a specialized blend of plant extracts, enzymes, B-vitamins and electrolytes to support hydration and post-workout recovery.

To kick off the full system launch, Kill Cliff is executing a multi-city “Ignite Your Summer” tour in six U.S. cities

“We’ve designed this new full system of clean beverages to support the everyday warrior in all of us,” said Kill Cliff CEO Joe Driscoll. “Whether you’re training solo for an Iron Man, enjoying a killer group fitness class, or partnering with your little one in a pre-K 5k, we’re proud to offer products that fuel your mind and body.”