Eco-luxe skin care firm Kari Gran has unveiled new branding, packaging and shade for its lip product line, Lip Whip by Kari Gran.
Image: New branding, packaging and shade for Lip Whip by Kari Gran lip product line. Photo: courtesy of PRNewswire / Kari Gran.
The features of Lip Whip by Kari Gran’s new branding includes a soft nude palette, circular-stamped “kg” logo mark, while the exterior packaging includes rose gold foil accents.
According to the company, the peachy new color, Rosie Gold, is a homage to the new launch, which combines tones with a touch of metallic shimmer.
Lip Whips is packed in a low-profile clear frosted pot with rose gold screw top caps instead of small black pots.
The translucent pot makes it easy to view Lip Whip color, and the slimmer silhouette readily slides into clutches, purses and pockets, said the company.
Kari Gran co-founder Lisa Strain said: “We were hearing from fans who own four, five, six different Lip Whips and have them in different places – desk, nightstand, purse, anywhere within reach – and they wanted to easily see which color they were grabbing.
“We also added new packaging to make Lip Whips a more standalone gift – another big request from women who wanted to share the Lip Whip love!”
Introduced in 2011, Lip Whips line includes three collections such as Whipped color balms, Whipped treatment balms and Whipped lip perfector.
Whipped Color balms is a mix of balm and lipstick, and is available in seven shades that can be worn on their own, mix-and-matched or layered over other lipsticks for a smooth finish.
Whipped treatment balms, which are available in a colorless naked or sheer blush tinted, are developed for everyday and overnight use.
Whipped Lip Perfector can be used as both scrub and mask, and it removes existing lip color while preparing lips for a new application.
Strain further added: “Kari was on a quest to make luxurious products that were also clean and green.”